Barcelona Advertising

Above is a wedding dress that I walk by everyday to go to school. Although this is showcase advertisement, window displays are the primary form of advertisement for stores in general -- restaurants, clothing stores, supermarkets, tobacco shops, hotels, newspaper stands, hair dressing stands, etc. Signs are not very prevalent like they are in America, however, graffiti takes the place of "signs" and decorate the doors or walls of the stores. But I chose this display...one because I walk by it everyday...two I want to buy this wedding dress...and three it represents how elegant and sophisticated the area I live in is.

Rhetorically Analyzing the display:

-Kairos: The occasion is very apparent -- a wedding dress, so the display is for women who are getting married and are looking for a dress. This store targets women who are engaged that are getting married but it also targets women who are considered upper class. The store only sells designer dresses and in order to get a dress you must make an appointment as well as you must spend a minimum of 2,000 Euros  on a dress.

-Logos: The display appears very elegant. The mannequin is a dark silver to appear expensive. The silver mannequin also is a great background color against the white dress so that your eyes are drawn more towards the dress than the mannequin. The writing on the windows is also silver as not to take away from the display itself. There is also a dim lighting that shines right down on the dress so that the intricate beading sparkles and grabs the attention of window shoppers.

-Pathos: Well, this display has already done its job -- makes you picture you in your wedding dress and makes you dream of your perfect wedding! And, well I fell in love with this dress the first time I laid eyes on it! It pulls at your heart and that inner hopeless romantic comes out!

-Ethos: Because the store is more elegant and classy the relationship between the buyer and seller is more trusting and reliable!

If the advertisements are not window displays or for certain spanish named brands then of course America's advertising decorates buildings, with the exception that it is in Catalan. I stole this advertisement from one of my friends who went on the bus tour with us on the first day we arrived in Barcelona. So I am not sure exactly what the picture reads because I cannot see the writing. But large billboards such as this one that drape along buildings are usually American Advertisements.

Again, lets Rhetorically critique this Hyundai Billboard:

-Kairos: This add's target audience is directed toward someone who is buying a new car. So this means that the person must be old enough to drive some 17 and/or above...have enough money to make a down payment on a car...and due to the scenery of the add someone who might be looking for a car that is durable on various terrains.

-Logos: The car is what is in focus in the picture. The fact that the car is blue allows the audience to clearly see the car in against the background they have chosen. Using mountains as the background portrays that the car is durable and there for is a great car to buy. The letters are big enough to read but not too big as to take away from the car. The writing is also white and bold so that it is legible and clear. 

-Ethos: Using bright colors and beautiful backdrop establish a friendly and welcoming relationship between Hyundai and their audience. 

-Pathos: The advertisement has a friendly and inviting tone. Its appealing, its bright and sunny, and its cheery. They want you to be happy and excited about buying their products!